According to @borgetsebastien, the Smurfs franchise has expanded into the metaverse by offering unique Smurf Avatars within the Sandbox gaming platform. This integration allows users to interact and play as Smurf characters, potentially increasing demand for related NFTs and activity on Sandbox. Traders should monitor SAND token performance, as high-profile brand collaborations like this have historically influenced trading volumes and price action in the crypto gaming sector (source: @borgetsebastien).